Explain customer-perceived value
What will be an ideal response?
Customer-perceived value (CPV) is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Total customer benefit is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image. Total customer cost is the perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including monetary, time, energy, and psychological costs.
Customer-perceived value is thus based on the difference between benefits the customer gets and costs he or she assumes for different choices. The marketer can increase the value of the customer offering by raising economic, functional, or emotional benefits and/or reducing one or more costs.
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Disclosure of segment information is useless in the analysis of diversified companies
Indicate whether the statement is true or false
Sana is a highly ethical employee who takes her ethical conduct very seriously. She is moved to a new department under a very unethical manager who regularly gives her instruction. If Sana cannot change departments and is committed to remaining at the company, what is the most likely result of this new situation, given typical responses to such an arrangement?
a. She will reduce the quality of her work or output and hope the situation changes soon. b. She will begin to display unethical behavior at a similar level as her supervisor. c. She will try to undermine the manager by coordinating with other employees. d. Her work habits and performance will remain unchanged.
______________ are short-term goals that provide employees with frequent feedback about their performance and ______________ are long-term goals set into the future.
What will be an ideal response?
Which of the following cannot be included in the discussion section of your report?
A) Product speci?cations. B) Summary of ?ndings. C) Survey results. D) Cost analyses.