A solicited written public relations proposal contains the following elements, EXCEPT:
a. Statement of the client's public relations opportunity or problem
b. Creative ideas, concepts and themes
c. Research approach
d. Budget
B
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Before she was scheduled to speak, Kate arrived at the room
where she was to speak, made sure there was a place for her notes where she could see them, made sure the lectern was the appropriate height, and practiced a few lines of her presentation. Kate was engaging in which of the following?a. Focusing on her messageb. Mastering the preparation process a. Checking out the place b. Memorizing the first minute c. Affirming
Growing up, Austin’s mother told him not to be a police officer because she thought it was too dangerous. Also, Austin never really liked shows that featured police officers, like Cops. What stage of assimilation does this refer to?
A. vocational anticipatory socialization B. anticipatory socialization C. encounter stage D. metamorphosis stage
Intensional orientation refers to the tendency to __________
a) view people, objects, and events in terms of how they are labeled rather than in terms of how they actually exist b) respond to things as they are rather than as they are labeled or talked about c) see the middle ground as well as the extremes d) group unlike things together and to assume that because they have the same label, they are all alike
If you have determined that the audience may not be willing to listen to your ideas, you are well advised to __________
a) include as many strong issues as you can b) secure their attention early c) treat them with indifference d) use as many statistics as possible