Answer the following statements true (T) or false (F)

Question

1. Pleasant Resort, a successful 100-year-old hotel and resort, entered into a co-marketing arrangement with A-Plus Hotels, a five-star hotel chain. Both companies benefit from the new relationship. Pleasant is now able to market its facility and services through A-Plus's marketing team, and A-Plus Hotels now offers access to an upscale resort that it can recommend to its customers who are looking for a resort experience. A-Plus Hotels and Pleasant Resort can be considered strategic allies.
2. The general environment, or macroenvironment, includes six forces: economic, technological, sociocultural, demographic, political-legal, and international.
3. When the Kiddie Village Daycare Center looks at the recent increase in the number of working mothers in its neighborhood to determine how many employees to hire, its managers are studying demographic forces.
4. Paul, the vice president of marketing in an international sales organization, is considering opening an office in a new country. He is looking at the current economic, political, legal, and technological global forces in that country that can affect the success of his company's expansion into the new area. These forces that Paul is studying are international forces.
5. Just before introduction of a new revolutionary laptop, the Top205 by Top Computers, Greg, the CEO of Top, was informed that a problem with a part inside the Top205 may cause reliability issues. Greg knows that correcting the problem will delay the introduction of the product, and be expensive due to possible order cancelations and added advertising costs. But he also knows that allowing the new flawed computer into the market will affect Top Computers' reputation. Greg's decision whether to delay the introduction of the Top205 or proceed as planned is an example of an ethical dilemma.

Answer 1

1. TRUE
Companies, and even nonprofit organizations, frequently link up with other organizations (even competing ones) to realize strategic advantages. The term strategic allies describes the relationship of two organizations that join forces to achieve advantages neither can perform as well alone.
2. TRUE
The general environment, or macroenvironment, includes six forces: economic, technological, sociocultural, demographic, political-legal, and international.
3. TRUE
Demographic forces are influences on an organization arising from changes in the characteristics of a population, such as age, gender, or ethnic origin.
4. TRUE
International forces are changes in the economic, political, legal, and technological global system that may affect an organization.
5. TRUE
An ethical dilemma is a situation in which you have to decide whether to pursue a course of action that may benefit you or your organization but that is unethical or even illegal.