The term, "Holiday Inn" has a(n) __________, because the public associates the term with a particular provider of hotel services
a. suggestive mark
b. service mark
c. secondary meaning
d. certification mark
c
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Consumers are less price sensitive ________
A) to high cost items B) when they frequently change their buying habits C) when there are more substitutes D) when there are more competitors E) when they do not readily notice higher prices
The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that the salespeople make to meet dealers
The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone. This marketing strategy used by Raleigh is an example of ________. A) inbound telemarketing B) search marketing C) internal marketing D) outbound telemarketing E) paid-search marketing
When the elements of a product line appeal to different segments of the market with different characteristics, a ________ approach can be used for analyzing such a product line
A) portfolio B) market segment C) market share D) market growth
Which of the following accounts is decreased by a debit entry?
A) Unearned revenue B) Prepaid insurance C) Cash D) Insurance expense