Kay & Maggie's, a beauty salon, is conducting a survey to find out how satisfied its customers are with the service provided at all its outlets. For this purpose, it distributes questionnaires and conducts personal interviews with its customers
Which form of data is being collected by Kay & Maggie's?
a. Primary
b. Ordinal
c. Secondary
d. Nominal
ANSWER: a
Kay & Maggie's is collecting primary data by distributing questionnaires and conducting personal interviews with its customers. Primary data is information collected for the first time.
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