A firm's ________ is the market segment a firm selects because the firm's management believes the firm's offerings are most suited to winning those customers
A) target market
B) business portfolio
C) SBU
D) SWOT
E) marketing control
A
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An entity's physical count of inventories was lower than the inventory quantities shown in its perpetual records. This situation could be the result of the failure to record:
A. sales. B. purchases. C. sales returns. D. purchase discounts.
What type of e-mail should you avoid sending while at work or from a work account?
a. forwards b. jokes c. e-mails containing emoticons d. all of the above
When Nicole performs the functions of planning, organizing, and executing activities that increase sales and profits in her territory, she is engaged in:
A. marketing. B. sales management. C. territory management. D. time management. E. operating.
Which of the following is NOT a function of materials handling?
a. short-distance movement (within a plant or warehousing facility) b. protection of materials (within a plant or warehousing facility) c. protection of people (within a plant or warehousing facility) d. long-haul transportation (between plant and warehousing facility)