Which of the following is an advantage of decentralized organizations over centralized organizations?
A. minimal participation in the decision process
B. uniform policies and procedures that are strictly enforced
C. greater acceptance of decision outcomes
D. clearer coordination procedures
Answer: C
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For consumer products, which of the following is best in tracking a competitor's segmentation and target market strategy.?
A) media advertising B) coupon usage C) trade promotion D) your own sales force
Which of the following techniques uses an estimate of the eventual penetration rate, an estimate of the ultimate repeat rate, and an estimate of the relative product category usage rate of buyers of the new brand to determine eventual market share?
A) Parfitt-Collins model B) Boston Consulting Group Matrix C) Porter's Five Forces model D) GE's industry analysis evaluation
According to the Inc. website, what percentage of business professionals use texting for business?
A) 37 B) 47 C) 57 D) 67 E) 77
Lynn, the manager of a transportation company, goes through the product delivery schedule. She assigns territories to each executive of the delivery team, and also contacts the fleet supervisor to arrange trucks for transportation. Which activity of the value chain is Lynn executing?
A. outbound logistics B. sales C. inbound logistics D. customer service E. marketing