Which of the following statements related to denial-of-service attacks is false?
A. Insurance is available to offset the losses suffered by denial-of-service attacks.
B. A denial-of-service attack is designed to overwhelm a Web site, making it incapable of performing normal functions.
C. Web sites can employ filters to sense multiple messages from a single site.
D. The most effective attacks originate from a small cluster of computers in a remote geographic region.
Answer: D
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Which of the following consumer promotion tools offers a free amount of a product or service delivered door-to-door, sent in the mail, picked up in a store, attached to another product, or featured in an advertising offer?
A) coupons B) rebates C) premiums D) samples E) price packs
Company assets associated with the brand, like patents, trademarks, and distribution channel
relationships, can help protect brand equity. Indicate whether the statement is true or false
Operational improvements that reduce lot sizes can dampen the bullwhip effect by
A) decreasing the uncertainty of demand during the lead time. B) decreasing the amount of fluctuation that can accumulate between any pair of stages of a supply chain. C) discouraging retailers from artificially inflating their orders in the case of a shortage. D) allocating the available supply based on past retailer sales.
In the context of communication barriers, _____ can range from a document that looks like a wall of type to a room that's freezing cold.
A. physical barriers B. language barriers C. perceptual barriers D. organizational barriers