Which of the following consumer promotion tools offers a free amount of a product or service delivered door-to-door, sent in the mail, picked up in a store, attached to another product, or featured in an advertising offer?
A) coupons
B) rebates
C) premiums
D) samples
E) price packs
D
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In a rising stock market, the result of any subsequent sale of a firm's previously issued common shares from one investor to another (such as occurs on public stock exchanges):
a. the total paid-in capital amount reported on a balance sheet will usually be less than the current market value of the common shares. b. the total paid-in capital amount reported on a balance sheet will usually be greater than the current market value of the common shares. c. the total paid-in capital amount reported on a balance sheet will usually be equal to the current market value of the common shares. d. the total paid-in capital amount reported on a balance sheet will be eliminated. e. None of these answer choices is correct.
A difference between early majority and early adopters is that early majority are:
a. more likely to be opinion leaders. b. more eager to try new products and ideas, almost as an obsession. c. likely to collect more information and evaluate more brands. d. less likely to extend the adoption process.
Use the information in Table 5.2. Using the traditional method, in what sequence should products be scheduled for production?
A) A, B, C, D B) A, C, B, D C) A, D, B, C D) D, B, C, A
Wilbur signs a note that includes a clause under which the note's holder can delay the date of its payment indefinitely. This is
A. an acceleration clause. B. an extension clause. C. an immaturity clause. D. a stop-payment clause.