What a product or service is worth to a customer is the:
A) brand value.
B) customer value.
C) profit potential.
D) market potential.
B
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________ marketing aims to build mutually satisfying long-term collaboration with key constituents, such as customers, employees, suppliers, distributors, and other marketing partners, in order to earn and retain their business
A) Integrated B) Demand-based C) Direct D) Relationship E) Internal
Market segmentation refers to
A. marketing a product so that each and every consumer can get value from it. B. dividing a larger market into smaller groups based on meaningfully shared characteristics. C. taking an overall marketing plan and dividing it into smaller campaigns based on each product. D. having regional sales forces that can market a product according to geographic area. E. redesigning or repositioning a product so it meets the needs of a target market.
Which of the following statements about SimQuick is TRUE?
A) SimQuick requires some knowledge of programming languages, such as VISUAL BASIC or C++. B) SimQuick can be used to simulate the flow of materials, but cannot be used to study the process flows that involve people or information. C) SimQuick is an easy-to-use package that is simply an Excel spreadsheet with some macros. D) The primary disadvantage of SimQuick is that it is more costly and more difficult to set up when compared to other models, such as SIMPROCESS and ProModel.
An employer may end an employment contract at any time without liability
Indicate whether the statement is true or false