Sample size depends on all of these except
a. the nature and purpose of the research
b. the level of confidence needed in the research results
c. the homogeneity of the sampled population
d. style of questions in the survey
d. style of questions in the survey
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In public relations, no two days or clients are ever alike
Indicate whether this statement is true or false.
Answer the following statement(s) true (T) or false (F)
1. A key message describes what you want your target audience to understand and agree with after the program has been implemented. 2. Every plan should have a built-in assessment or evaluation phase at the beginning of implementation. 3. According to a report by Project ROI, a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%. 4. The Johnson & Johnson campaign on sustainability issues in healthcare had two clear motivational objectives. 5. Once a campaign has successfully engaged publics, stewardship considerations help to ensure a healthy ongoing relationship with them.
Your text suggests that you can favorably impress your boss and co-workers by wearing clothing that is designed to be shocking
Indicate whether the statement is true or false.
The programming strategy used by most public television stations is
a. counterprogramming. b. ignoring the competition. c. pleasing lawmakers. d. tentpoling.