Output analysis
a) Is part of a public relations audit
b) Monitors the efforts of public relations programs
c) Is the same as a communications audit
d) Is part of evaluation research
B
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Primary research differs from informal research in which one of the following ways?
a. Primary research is often more costly than informal research. b. Primary research is often more timely than informal research. c. Primary research is more unbiased than informal research. d. Primary research is more often conducted by experts with statistical expertise than informal research.
How does persuasion differ from argumentation?
(a) Argumentation focuses on how to appeal to the rational side of human nature. (b) Some persuasive messages place more emphasis on emotional appeals. (c) In persuasion, receiver psychology is important in determining the outcome of the message. (d) All of the above
The interview style in which interviewees have the greatest potential control is
A) mirror. B) distributive. C) authoritarian. D) stress. E) problem solving.
A mind map is especially useful for _______
A) ?topic selection. B) ?narrowing a topic. C) ?identifying a purpose. D) ?eliminating taboo or sensitive topics. E) ?developing a logical thesis statement.