Output analysis

a) Is part of a public relations audit
b) Monitors the efforts of public relations programs
c) Is the same as a communications audit
d) Is part of evaluation research


B

Communication & Mass Media

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Primary research differs from informal research in which one of the following ways?

a. Primary research is often more costly than informal research. b. Primary research is often more timely than informal research. c. Primary research is more unbiased than informal research. d. Primary research is more often conducted by experts with statistical expertise than informal research.

Communication & Mass Media

How does persuasion differ from argumentation?

(a) Argumentation focuses on how to appeal to the rational side of human nature. (b) Some persuasive messages place more emphasis on emotional appeals. (c) In persuasion, receiver psychology is important in determining the outcome of the message. (d) All of the above

Communication & Mass Media

The interview style in which interviewees have the greatest potential control is

A) mirror. B) distributive. C) authoritarian. D) stress. E) problem solving.

Communication & Mass Media

A mind map is especially useful for _______

A) ?topic selection. B) ?narrowing a topic. C) ?identifying a purpose. D) ?eliminating taboo or sensitive topics. E) ?developing a logical thesis statement.

Communication & Mass Media