Which of the following does not create a specific price level change?
a. change in production technology
b. change in the rate of inflation
c. changes due to supply and demand
d. changes in the number of competing suppliers
B
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A marketer of breakfast cereals might send researchers to preselected households at 6 A.M. to watch families go about their morning routines
The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions. This type of research method is considered as: A) focus group. B) invasion of privacy. C) consumer panel study. D) factor analysis. E) observation.
Which of the following is not a method for improving readability?
A) Using meaningful subject lines B) Varying sentence length C) Using short paragraphs D) Include lists and bullets E) Use effective headings and subheadings
What is the single most important factor in improving the climate for ethical behavior in a sales force?
What will be an ideal response?
Which of the following statements about flexible budgeting is true?
a. A flexible budget deals with both fixed and variable overhead. b. If all the activity levels are within the relevant range, costs at each successive level should equal the previous level plus a uniform monetary increment for each variable cost factor. c. the activity levels shown on flexible budgets cover the contemplated range of activities for the upcoming period. d. All of the above statements are true.