Customer-perceived value is based on the difference between benefits the customer gets and
costs he or she assumes for different choices.
Indicate whether the statement is true or false
TRUE
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The PRSA code of ethics provides professionals in the public relations industry with specific standards of practice
Indicate whether the statement is true or false
Customer relationship management software has experienced __________ adoption in recent years.
a. decreased b. increased c. neither an increase nor decrease in adoption d. customer relationship management software adoption cannot be measured
_______________________________ final offer arbitration is when the arbitrator decides whether to accept either the union's or employer's final offer for each item in the negotiations.
Fill in the blank(s) with the appropriate word(s).
A hotel that has 300 rooms charges a rate of $150 per night Monday through Thursday. During this period of peak demand, the hotel operates at 100 percent capacity. On weekends (Friday through Sunday), the hotel discounts half of its rooms at a rate of $100 per night while the remaining rooms are still priced at $150 per night. Calculate the hotel's yield for a Saturday night, if it fills 50 percent of the $150 rooms and sells all of the $100 rooms.
A. 58 percent B. 63 percent C. 171 percent D. 78 percent E. 93 percent