The specific internal language of a given medium-for example, the choice of lighting in a soap opera-is a media
A. production value.
B. genre.
C. format.
D. convention.
Answer: A
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Heather's soccer coach believes she is not a good athlete and therefore yells at her constantly during practices. This makes her more likely to perform worse on the field. These behaviors demonstrate the concept of _____
a. social comparison b. reflected appraisals c. the looking-glass self d. self-fulfilling prophecy
Paul was delivering his advocacy speech to his classmates. He chose to and use Toulmin’s Model to create integrity in his reasoning. Applying a pattern of reasoning is also known as an/a
A. emotional appeal B. logical appeal C. credibility appeal D. fallacy appeal
Which of the following describes the primary goal for a company in the precrisis phase of crisis communications?
a. searching for emerging trends b. identifying potential crises c. selecting key spokespeople d. designating a crisis response team
"I can't believe Paul took his iPod back. He's such an Indian giver." This statement illustrates _____
a. polarization b. bypassing c. allness d. trigger words