Which of the following describes the primary goal for a company in the precrisis phase of crisis communications?
a. searching for emerging trends
b. identifying potential crises
c. selecting key spokespeople
d. designating a crisis response team
b. identifying potential crises
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Computerized presentations, using software such as PowerPoint™, can do more harm than good to a speech. This is because _____
A. too many slides and images confuse the audience and take attention away from the speaker B. such tools make public speaking too easy for the speaker C. the programs are too difficult to use to create content D. one has to be an artist to compose a good slide
Sport Sox is a new company that makes comfortable, breathable socks for runners. The owners of the firm want to use PR to make the targeted audience aware of Super Sox. Which of the following activities would be most effective?
a. creating a video news release b. sponsoring a local marathon c. placing an ad in a running magazine d. buying naming rights to a stadium
Eye contact is valued equally across cultures
Indicate whether the statement is true or false
Researchers use which term to describe how aware people are of their own behaviors?
A. cognitive complexity B. adaptability C. self-disclosure D. self-monitoring