Choose the research term that describes the following concept: two or more independent variables are tested for the influence on the dependent variable.

A. Factorial design
B. Pretest-posttest
C. Posttest only


Answer: A

Communication & Mass Media

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___________ analysis is a demographic tool to identify marketing targets by the common characteristics of the generation into which they were born

Fill in the blank with correct word

Communication & Mass Media

One of the following is not an advantage of the handheld microphone:

a. it allows the host to control audience questioning b. it allows the guest to also handhold the mic c. it allows the host to control mic-to-source distance d. it helps to generate a closer psychological rapport with the television audience

Communication & Mass Media

Aristotle referred to character, which he called “ethos.”

Indicate whether the statement is true or false.

Communication & Mass Media

How you position and carry your body is your ____________________ 

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media