___________ analysis is a demographic tool to identify marketing targets by the common characteristics of the generation into which they were born
Fill in the blank with correct word
Cohort
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Relying solely on demographic categories for your audience analysis leads the speaker to risk
unwarranted A) stereotyping. B) platitudes. C) condescension. D) allusions. E) selective exposure.
The Action Model of Communication
A. is much like playing tennis, as the communication goes back forth between sender and listener. B. is a dynamic process. C. is the simultaneous sending and receiving of messages which occur in context. D. does not consider feedback in the process.
"Grave dressing" describes the story we offer to others as to why a relationship ended
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. Broadcast writers often use the acronym KISS as a guiding principle for their work. 2. Complex writing is important in broadcast. 3. A script written for the ear should appeal to the senses. 4.The biggest difference between writing for print-based products and writing for broadcast is not in how the material is received. 5.Broadcast writing structure isn’t exactly conversational.