A research study concluded that approximately two-thirds of all consumers' purchase decisions are made while shopping. Given this fact, which of the following media should be most effective in influencing consumer decisions?
A. local newspaper coupon supplements
B. in-store media
C. billboards
D. nationally televised ads
E. parking meter advertisements
Answer: B
You might also like to view...
________ was enacted to safeguard private information of federal employees from being disclosed by the Federal Government
Fill in the blanks with correct word
Convert 25 3/4 to an improper fraction
a. 6 1/2 b. 7 c. 6 3/4 d. 6 1/4
The Kyoto Protocol is an international treaty to reduce greenhouse admissions, signed by over 200 countries including the United States.
Answer the following statement true (T) or false (F)
A ______ strategy involves identifying and targeting a new and distinctive market segment rather than competing in established market spaces.
a. guerrilla warfare b. defensive c. new product d. blue ocean