________ is where performance can be accomplished only under unforeseen and unjust hardship, and the contract is discharged under the Code and the Restatement
a. Subsequent illegality
b. Commercial impracticability
c. Frustration of purpose
d. Subjective impossibility
b
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Which of the following questions relates to the place element of the marketing mix?
A. Should I offer customers a discount? B. How do I want the public to view my product? C. How much inventory should I have? D. How long has my product existed? E. Do I need to hire salespeople?
Hampton Inn's 100 percent satisfaction guarantee is a good example of a service guarantee that goes wrong and hurts a firm's financial performance
Indicate whether the statement is true or false
When marketers segment consumers by the type of radio station they listen to and then air their advertisements accordingly, it is a form of
A. prospecting. B. narrowcasting. C. concentrating. D. podcasting. E. simulcasting.
____ competitors provide very different products that satisfy the same basic customer need.
A. Brand B. Generic C. Total budget D. Product E. Marketing