The “economic man” argument suggests that:
A) People consider all available alternatives and then make choices that maximize the values they receive
B) People pick the cheapest options wherever available
C) People pick the most expensive option provided it offers added value
D) People rarely consider the benefits of picking a more expensive option before selecting the most economic one
A) People consider all available alternatives and then make choices that maximize the values they receive
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Agger Inc. is opening an overseas office for the first time and is sending its best sales manager to oversee the start-up for two years. Zac, Agger Inc.'s human resource manager, is preparing cross-cultural training for the sales manager. A colleague suggests to Zac that he include the manager's spouse in the training. Should Zac follow the advice of his colleague?
A. Yes, the spouse should be included because doing so shows that the company values diversity. B. Yes, the spouse should be included because not doing so could be seen as sex discrimination. C. Yes, the spouse should be included because the family's adjustment affects the success of an assignment. D. No, train only the employee because the employee is the only one going on the assignment. E. No, train only the employee because including the spouse adds to costs but not benefits.
Are complaints a good indicator of customer satisfaction? Why or why not?
What will be an ideal response?
Physical barriers to communication include personal feelings of the listener
Indicate whether the statement is true or false.
An index number of 100 means that the
A. probability of success in the market is 100 percent. B. use of a product is proportionately less than average in a segment. C. use of a product is proportionately greater than average in a segment. D. market segment being analyzed is average. E. probability of wasted coverage is 100 percent.