What is the purpose of the manifesto?
What will be an ideal response?
The purpose is to set criteria against which companies are judged. These then become transparent. Ethical consumers can check which companies score well, and can boycott those which score least.
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In MUS, what is meant by a sampling interval of 900?
a. Every 900th item will be selected. b. Every 900th dollar will be selected. c. Expected misstatement is 900. d. Tolerable misstatement is 900.
Describe the potential benefits and risks of outsourcing customer service activities.
What will be an ideal response?
Accruals and accounts payable are ________
A) negotiated and secured sources of long-term financing B) negotiated and unsecured sources of short-term financing C) secured sources of short-term financing D) spontaneous and unsecured sources of short-term financing
Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, etc. The principle advantage of these services is that
A. firms using these services get discounts if they share their customer data with competitors. B. all data collection and analysis is computerized, so the results obtained are almost instantaneous. C. members of the firm can be included in the analysis of data, making the results more reliable. D. the service gets paid on a percentage basis; the better the information, the higher the fee. E. one service can collect, analyze, interrelate, and present this information.