Which of the following do customer effectiveness metrics typically focus on?
A. Market share.
B. Customer acquisition.
C. Customer profitability.
D. All of the above.
D. All of the above.
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A generic market is one in which
A. products from different industries compete for customers by trying to satisfy the same basic need. B. a number of firms are all offering new or improved products in an effort to increase sales. C. one seller has a patent for a superior product and other competitors imitate the leader with inferior products. D. no firm can establish a competitive advantage. E. None of these answers is correct.
The _______________________________ consists of representatives from member countries of the European Union that acts as an executive body and drafts legislation.
Fill in the blank(s) with the appropriate word(s).
Reminder advertising is primarily used to
A. gather information about consumers. B. prompt repurchase of a product. C. accelerate market acceptance. D. persuade consumers to change existing perceptions. E. create and build brand awareness.
The fraction of replenishment cycles that end with all the customer demand being met is the
A) customer fill rate. B) product fill rate. C) order fill rate. D) cycle service level (CSL).