What are the three basic types of books or literature that Burke uses as background and research for his book? Describe one drawback to each type.
What will be an ideal response?
The three types of books/literature are (1) organization change, (2) trade literature,
and (3) “story” books. A drawback to the organization change literature is that it mostly
focuses on continuity and stabilization. A drawback to the trade literature is that the
exemplary organizations on which the books eventually change and are no longer
exemplary. (Another drawback to using trade literature is that it is typically based on one
expert’s experience and has not been verified or validated.) A drawback to “story” books
is that organizations are too complex for a simple story to reveal the many factors
involved in organization change.
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Because of the open-air configuration of upscale specialty stores, coupled with entertainment and restaurants, ________ are very convenient for shoppers.
A. off-price centers B. lifestyle centers C. regional malls D. outlet centers E. convenience centers
Terrence sells office equipment and is asked by a prospect, "How does your product compare to the one I'm currently using?" To prepare for this question, Terrence should have:
A. talked to former employees of his competitors. B. planned a trial close. C. checked his firm's code of ethics. D. examined the competition's ads. E. practiced question-avoidance techniques.
Just-in-time (JIT) inventory systems
a. result in a greater number of suppliers for each production process. b. focus on a "push" type of production system. c. can only be used with automated production processes. d. result in inventories being either greatly reduced or eliminated.
Marketing automation systems are software tools that seek to automate tasks such as tracking
sales leads and forecasting sales. Indicate whether the statement is true or false