Marketing automation systems are software tools that seek to automate tasks such as tracking
sales leads and forecasting sales.
Indicate whether the statement is true or false
FALSE
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The CAN-SPAM Act:
a. prohibits commercial e-mailers from using false addresses and presenting false or misleading information. b. requires fast-food chains to open their facilities to health inspection at least once per quarter. c. requires verifiable parental consent before a Web site can collect information from children. d. allows commercial e-mailers to charge consumers a fee to "opt out" of receiving further email.
The Sarbanes-Oxley Act intends to enhance corporate responsibility and financial disclosures
Indicate whether the statement is true or false.
A buyer in the ordinary course of business takes the goods free from any security interest created by the seller unless the buyer knows of its existence.
Answer the following statement true (T) or false (F)
GEICO's aggressive advertising campaign of the late 1990s was designed to accomplish which of the following objectives?
A. Target the low-risk market of federal employees. B. Target the high-risk market of military personnel. C. Continue widespread recognition of the brand. D. Win customers away from established competitors. E. Enable the company to avoid filing bankruptcy.