Compare and contrast preferred stock with bonds and common stock
What will be an ideal response?
Answer: Preferred stock is often called a hybrid or combination security, leaning more closely toward bonds. It is similar to common stock because it has no fixed maturity date and not paying dividends will not bring on bankruptcy. It is similar to bonds in that its dividends are of a fixed size and are paid before common stock dividends are paid. It also carries no voting rights. Preferred stockholders do not share in any profit growth of the firm, but are limited to their stated annual dividends. This means, just as with a bond, if the firm has a great year and earns a lot of money, your stock dividend does not change.
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"Buy it now" is the message of ________
A) indirect marketing B) advertising C) sponsorship D) sales promotion E) publicity
The purpose of marketing control is
a. determine what the mission statement should be b. minimize the riskiness of the behaviors being promoted c. detect deviations from the goal and correct them d. adjust the goals that are being targeted e. provide a mechanism for the marketer to protect his or her job
Khristopher has sent an email requesting information on a particular plasma television he saw on a company's website. What is the writer's task in replying?
a. To send as much information as possible on plasma televisions b. To gain Khristopher's attention as to the benefits of plasma televisions c. To answer Khristopher's questions d. All of the above
How might a marketer find information about a competitor's prices? Why is this information important?
What will be an ideal response?