What does each letter stand for in the SMART framework of objectives?
a. Selective, manageable, appropriate, realistic and traceable.
b. Specific, measurable, appropriate, realistic and time-oriented.
c. Specific, measurable, approachable, realistic and time-oriented.
d. Specific, manageable, appropriate, realistic, and traceable.
e. Selective, measurable, approachable, relative and time-oriented.
b. Specific, measurable, appropriate, realistic and time-oriented
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The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats
Which of the following would help the firm achieve its objectives? A) ethnographic research B) strategic planning C) data warehousing D) competitive marketing intelligence E) customer relationship management
Which type personality might cause problems in the workplace for a leader?
A. Type A B. Type B C. Type C D. Type D
Which of the following is true regarding a manager's job with respect to customers?
A. Today, the majority of employees in developed countries work in product sectors. B. Managers have not yet recognized the importance of delivering consistent high-quality customer services. C. Managers must create a customer-responsive organization in order to survive successfully in today's environment. D. Employees play an insignificant role in delivering quality customer services.
________ can be used to assess the environmental impacts associated with a product's life from cradle to grave
A) CRM B) SRM C) LCA D) MRP