Trend analysis is the examination of a trend to identify its nature, causes, speed of development, and potential impacts.
Answer the following statement true (T) or false (F)
True
Trend analysis is the examination of a trend to identify its nature, causes, speed of development, and potential impacts.
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An appeal of a decision by the National Advertising Division (NAD) goes to the:
A) United States Court of Appeals B) Federal Trade Commission C) National Advertising Review Board D) Federal Communications Commission
Marketing communications budgets tend to be higher when ________
A) there is high channel support B) there exists hardly any change in the marketing program over time C) there are infrequent product purchases in large quantities D) there are differentiated products and nonhomogeneous customer needs E) there are many easily-reachable customer spread over small geographic territories
ABC Inc has the following information available for one of its divisions: Average operating assets $7,000,000 Return on investment (ROI) 25% Sales $6,000,000 If ABC requires a minimum return on its investments of 20%, what is their residual income?
A) $1,500,000 B) $6,000,000 C) $1,750,000 D) $350,000
An analyst should be careful when conducting ratio analysis to ensure that ________.
A) the overall performance of a firm is not judged on a single ratio B) the role of inflation is ignored C) ratios being compared should be calculated using financial statements dated at different points in time during the year D) different accounting procedures are used