An appeal of a decision by the National Advertising Division (NAD) goes to the:
A) United States Court of Appeals
B) Federal Trade Commission
C) National Advertising Review Board
D) Federal Communications Commission
C
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Why do firms employ more than one persona to gather information about the target consumers?
A) Within a group, consumers usually exhibit similar tastes and preferences. B) The distribution of income and wealth are more or less equal across different customer segments. C) Although customers have uniques, essentially their basic needs and requirements are the same. D) Any target market may have a range of consumers who vary along a number of key dimensions. E) The firms want to provide consumers with a greater number of product choices.
Which of the following is an inventory costing method?
A) Perpetual B) Lower-of-cost-or-market C) Specific identification D) Periodic
Life cycle direct marketing is most likely to be used through which of the following?
A) infomercials B) direct-response TV C) email D) telemarketing E) direct-response advertising
Aggregate forecasts are usually more accurate than disaggregate forecasts because
A) aggregate forecasts tend to have a larger standard deviation of error relative to the mean. B) aggregate forecasts tend to have a smaller standard deviation of error relative to the mean. C) disaggregate forecasts tend to have a smaller standard deviation of error relative to the mean. D) disaggregate forecasts tend to have less standard deviation of error relative to the mean.