Helen has determined that along the share-development path, her business should perform at a 80% level of product awareness, 50% in product preference, 80% in intentions to purchase, 90% in product availability, and 70% in rate of purchase
Helen's actual market share is equal to 9%. What is the approximate share development index (SDI) for Helen's business?
A) 20
B) 37
C) 45
D) 50
E) 74
C
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The research process in the negotiation field has been dominated for the past 50 years by one type of research-________ experimentation.
Fill in the blank(s) with the appropriate word(s).
The high-low method
a. calculates variable costs per unit by dividing the difference in the high and low activity levels by the high and low costs. b. assumes that the fixed portion of the mixed cost is the lowest monthly cost incurred during the period under consideration. c. allows differentiation between fixed and variable costs when dealing with mixed costs. d. combines the fixed and variable portions of a cost to determine the total cost.
One of the areas of critical concern to MPR professionals is what to consider appropriate criteria for measuring promotional outcomes
What are the traditional measures of promotional efforts and in what way is measurement for MPR different in its approach to measurement?
A thirty-minute or longer advertisement that looks more like a television talk show than a sales pitch is known as a(n)__________
Fill in the blanks with correct word.