A thirty-minute or longer advertisement that looks more like a television talk show than a sales pitch is known as a(n)__________
Fill in the blanks with correct word.
ANSWER: infomercial
An alternative to a commercial spot is the infomercial, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air. Advertisers say the infomercial is an ideal way to present complicated information to potential customers, which other advertising vehicles typically do not allow time to do.
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When Saul asks his client, "What system are you using to invoice your customers?" he is asking a ________ question
A) situation B) speculation C) problem D) need-payoff E) implication
Charles owns 1,000 shares of stock in Temperan, Inc Charles wants to obtain corporate records including the corporation's minute book and accounting records. Under the Model Act, Charles is entitled to this information if he requests it in good faith and:
a. he has a proper purpose. b. he owns at least 1 percent of the company or $2,000 of stock. c. he is an employee of Temperan. d. he is a controlling shareholder.
A series of short paragraphs, each of which identifies a particular feature that is protected by the patent, is known as a
a. claim. b. journal. c. value. d. plan.
Which of the following is true of sales aids?
A. They are equally effective for all products, selling situations, and buyers. B. They are most effective when developed for specific prospects and selling situations. C. They are used to identify buyers' needs and solutions. D. They are used to accelerate a sales presentation. E. They are aimed at a group of buyers rather than individual buyers.