What should the salesperson do if the prospect angrily challenges the veracity of the claims made about the product?
A. Act diplomatically.
B. Take control of the presentation.
C. Use the Paul Harvey dialogue.
D. Give green signals.
E. Politely correct the prospect.
Answer: A
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The marketing mix refers to
A. the specific ratio within a budget that divides resources between advertising, sales promotion, and personal selling. B. the allocation of resources within a firm towards individual marketing programs. C. the environmental forces - social, economic, technological, competitive, and regulatory - that impact the marketing decisions for a particular product at any given time. D. the selection of product benefits and attributes that are to be added to or subtracted from a given product to create variations within a product line. E. the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.
Kim teaches English classes and thinks she is very clear with assignment instructions. However, every student in her class is confused about the instructions throughout the semester. Kim’s behavior is known as
a. misinformation. b. communication inefficiency. c. communication bravado. d. miscommunication.
Which of the following is a characteristic of a periodic inventory system?
A) The system does not maintain a continuous record of the quantities of inventory on hand or inventory sold B) The system reports how much inventory is on hand at all times. C) The computer tracks inventory upon a sale, and the cost of goods and inventory are immediately updated. D) Purchases of inventory are recorded to the inventory account.
The Hermitage, a famous Russian art museum, was suffering financial difficulties as the result of lost funding and a decline in tourists. The decrease in visitors was blamed on a lack of awareness of the treasures contained in the museum. The Hermitage's director used a strategic alliance with IBM to create a website where people view some of the wonders of the Hermitage in an online virtual tour. The hope is that this sampling of paintings, sculptures, artifacts, etc. will encourage visitors to make a trip to the Hermitage and spend enough money there to cover operational costs. The Hermitage is a(n) ________ that uses online virtual tours to market itself worldwide.
A. assembly B. good C. charity D. idea E. service