The second derivative of 7x4 + 6x3 + 5x + 3 is
A) 7x3 + 6x2 + 5.
B) 28x3 + 18x2 + 5x + 3.
C) 28x3 + 18x2 + 5.
D) 84x2 + 36x.
E) None of the above
D
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Which of the following describes a simulated test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels. B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors. C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services. D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. E) none of the above
Answer the following statements true (T) or false (F)
1. Effective capacity is limited for firms that manufacture multiple products because they have to retool their assembly lines for each product. 2. One of the three fundamental questions that must be addressed by the operations and supply chain staff is: What are the ISO requirements on capacity? 3. Matching strategy poses a greater risk in comparison to a leading strategy. 4. When a company pursues a lagging strategy, it increases its capacity only when there is a sizeable increase in demand.
As a consultant, the salesperson asks a series of focused SPIN questions during calls. Through these questions, the rep helps the customer manager uncover _______ questions to gather general background information about the customer firm
a. implied b. explicit c. situation d. problem
______ occurs when one says or acts one way in public but feels quite differently in private.
A. Self-enhancement B. Dissonance C. Motivation D. Self-verification