As a consultant, the salesperson asks a series of focused SPIN questions during calls. Through these questions, the rep helps the customer manager uncover _______ questions to gather general background information about the customer firm
a. implied
b. explicit
c. situation
d. problem
c
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List the various functions performed by members of a marketing channel
What will be an ideal response?
In order to show consumers how well its blenders work and to stimulate sales, Vitamix often sets up temporary booths in stores where they have someone using the blender in a variety of ways. This is an example of
A. point-of-purchase material. B. a demonstration. C. a premium. D. a free sample. E. a merchandise allowance.
Any amount paid to a grantor for his property is a consideration
Indicate whether the statement is true or false
A product failure which occurs at the start of product life due to manufacturing or material defects such as a missing connection or a faulty component is referred to as functional failure
a. True b. False Indicate whether the statement is true or false