List the three major levels of market coverage and define each of them.
What will be an ideal response?
There are three levels of market coverage: intensive, selective, and exclusive. Different types of products are best handled using different intensities of market coverage. In choosing intensive distribution, producers strive to make a product available to all possible dealers. In selective distribution, only some outlets in an area are chosen to distribute a product that requires more consideration and effort on the part of the consumer before purchase. Exclusive distribution is used for more expensive items and usually gives a single dealer rights to sell a product in a large geographic area.
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To meet the declining supply of potential employees, many small businesses are spending more money on technology.
Answer the following statement true (T) or false (F)
Which of the following would not be suggestive of a company recognizing sales too early?
a. large and volatile amounts of uncollectible accounts receivable b. excessive warranty expenditures c. large growth in accounts receivable d. unusually large amount of returned goods
From a conscious marketing perspective, social responsibility is at the core of the business because it advocates a higher purpose that goes beyond making a profit; it also views the community and the environment as key stakeholders.
Answer the following statement true (T) or false (F)
For a business to be successful, a competitive advantage must be ________.
A. expensive B. legal C. sustainable D. profitable