The practice of ________ involves a firm injuring competition by charging different prices to different members of its distribution channel
A) price fixing
B) price lining
C) price bundling
D) deceptive pricing
E) price discrimination
E
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According to Mintzberg's work, which of the following is one of the three broad types of roles that managers play?
A. Analytical B. Professional C. Interdependent D. Disciplinary E. Interpersonal
When having to convey negative information in a routine message, what should the writer do?
A) Stress only the most positive information B) Refer to the negative information in general and nonspecific terms C) Put the negative information in as positive terms as possible D) Avoid explaining the negative information E) Use an indirect approach
________ is an open source database that can store and analyze both structured and unstructured data.
A. ASP B. PHP C. Hadoop D. JSP
A firm's ________ is its entire range of products
A) product line B) product mix C) marketing mix D) promotional mix E) positioning strategy