The adoption process for new products refers to the mental process through which an individual passes from first learning about an innovation to final adoption
Indicate whether the statement is true or false
TRUE
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Diffusion refers to ________
A) how promotion is used to support products throughout their product life cycle B) the second stage of the market segmentation process C) the methodology for evaluating new product ideas D) how the use of a product spreads throughout a population E) the selection of opinion leaders to encourage product acceptance
To increase ______ power, work on interpersonal skills and make efforts to gain the confidence and trust of others.
a. referent b. connection c. legitimate d. personal
The distinction of whether a customer service is considered expected or augmented is based upon the _____
a. degree of computerization b. retailer size c. cost of the service offered d. target market served
Preparing your responses to potential questions is ______ preparing the presentation itself.
a. the same as b. more important than c. just as important as d. less important than