Explain the difference between business format franchises and product and trademark (or product distribution) franchises
With business format franchises the franchisor provides the franchisee a defined format under which the franchisee operates the franchise unit, including a great deal of training and management support. The franchisee must adhere closely to the franchisor's operating procedures and management processes. With product and trademark (or product distribution) franchises, the franchisee has the right to buy, sell, and advertise the trademarked products of a manufacturer, but has considerable latitude in how to run the business.
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Kate owns a women's fashion apparel manufacturing firm. She has determined that the customers for her business' products can be segmented into three distinct segments differing in primary needs, demographics, lifestyle, and purchase behaviors. She now wants to develop a value proposition that delivers value to target customers in each segment. Which stage of the needs-based market segmentation process does this represent?
A) segment identification B) segment attractiveness C) segment profitability D) segment positioning E) segment marketing mix strategy
What is international strategy and why it is important?
What will be an ideal response?
Interpretation and analysis of a graphic should appear before the graphic is shown
Indicate whether the statement is true or false
Administrators at a university noted that they were 200 students short of their enrollment projection as the start of the school year approached. The president of the university, fearing a revenue shortage, told the director of admissions, "You need to use whatever means necessary to get enough students to meet the projection before classes start. Run ads in the newspaper, call high school guidance counselors, recruit from our pool of rejected applicants-whatever it takes." The university president is operating as though he were in the ________ era.
A. production B. marketing department C. sales D. marketing company E. simple trade