Which of the following is a pre-initiation task?
a. Drawing up a work breakdown structure b. Developing a business case for a project
c. Drafting the project charter d. Identifying stakeholders
b
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ABC Corporation is developing environmental policies regarding manufacturing in a developing nation. In developing these protocols, within the environmental protection standards of the global standards of conduct, ABC Corporation should:
A) Grant industrial property rights to local interests. B) Apply international standards of sustainability. C) Follow national laws within the host country with due regard to international standards of sustainability. D) Follow national laws in the host country. E) Not be involved in child labour.
You have just created the "perfect" ad. It communicates the full mix of benefits upon which the brand is differentiated and positioned. This full positioning of the brand is called ________
A) its value proposition B) target marketing C) brand optimization D) its value profile E) differentiated marketing
Qualifying dimensions, in contrast with determining dimensions,
A. are the customer-related dimensions in a product-market. B. indicate whether a person might be a potential customer but do not show which product or brand that person might buy. C. affect the product or brand a person is likely to purchase. D. are the only kind of dimensions useful for marketing strategy planning. E. None of these answers is correct.
The trustee of a trust fund is responsible for determining the beneficiary of the fund's assets
Indicate whether the statement is true or false