A major development in the purchasing of advertising media in recent years has been the rapid growth of ________, which refers to a wide range of technologies that are automating the buying, placement, and optimization of advertising media.
A. cost-plus systems
B. programmatic buying
C. commission systems
D. incentive-based systems
E. objective-and-task systems
Answer: B
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Along which of the following parameters should marketers evaluate communication options when building brand equity?
A) popularity B) innovativeness C) technological sophistication D) efficiency E) novelty
________ refers to an effect of testing occurring when a prior observation affects a latter observation
A) Mortality B) Interactive testing effect C) Maturation D) Main testing effect
Presently, the Software Division of Bennett Publishing Corporation has a profit margin of 30%. If total sales rise by $100,000, the net result will be
a. an increase in the profit margin ratio to above 30%. b. a decrease in the profit margin ratio to below 30%. c. no change in the profit margin ratio. d. a change in the profit margin ratio that cannot be determined from this information.
Mai has an upcoming panel interview and wants to project positive nonverbal behaviors during it. What is the best advice for her to follow?
A) ?Sit erect, leaning forward slightly to show interest and confidence. B) Avoid a direct gaze with her interviewers, and look at only the person who asked the question. C) Keep her hands in her pockets so that her interviewers will not notice her shaky hands. D) ?Use words such as like or basically to fill any dead air.