Which of the following is an example of a tertiary source?

A) a television news report on corporation’s earnings
B) an encyclopedia article
C) a corporation’s annual report
D) an eyewitness report of an accident


Answer: B

Communication & Mass Media

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Carly works in the marketing department at a regional grocery store chain. She is creating a customer survey and includes the following question: "Do you prefer name brand or generic grocery products and list your favorite products." What is wrong with Carly's survey question?

a. It does not accommodate all possible answers. b. It asks two different questions. c. It is a closed-ended question. d. It is an open-ended question.

Communication & Mass Media

Choose one of the five stages of listening. Describe the stage you've selected and offer suggestions to make it effective in practice. Finally, offer a personal example showing how you've experienced this stage of listening.

What will be an ideal response?

Communication & Mass Media

Which of the following signifies a high-context culture?

a. "Let's get right down to business." b. "Say what you mean, and mean what you say." c. "A verbal contract isn't worth the paper it's written on." d. "But first, let's all get to know each other better."

Communication & Mass Media

Who said, "We're in the idea business, because ideas will be the currency of the 21st century."

a. James Webb b. Roy Spence c. Luke Sullivan d. Steve Hayden

Communication & Mass Media