An advertisement for a new word processing software intended to compete with Microsoft Word demonstrates how easy it is to transfer existing documents from Word to its program because they use the same root system, but is priced at 30% less than Word. As to the ease of transferring documents from one program to the other, the advertisement is showing a
A. POP.
B. POD.
C. EOD.
D. niche competitor.
Ans: A. POP.
POP stands for points of parity that refers to the features and functionality of a product offering that is very similar to the competitor.
Other options :
POD stands for points of difference that refers to the features of a product that are dissimilar and unique compared to its close competitor.
Other two options are not relevant to this case.
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