Pell buys disk drives from Leagate and computer chips from Lentel to incorporate into the computer systems it manufactures. Which company or companies would be considered an original equipment manufacturer (OEM)?
A) Pell
B) Leagate
C) Lentel
D) Leagate and Lentel
E) Pell, Leagate and Lentel
A
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Club membership programs that are open to everyone who purchases a product or service ________
A) are more powerful long-term loyalty builders than limited-membership clubs B) will not help a company attract customers from competitors C) prevent those with only a fleeting interest in a company's products from joining D) are useful for building a database of customers but are not very good as long-term loyalty builders E) are useless unless there are fees and membership conditions
A wireless network is comprised of access points and stations. Access points logically connect stations to a firm's network.
Answer the following statement true (T) or false (F)
One pitfall of a differentiation strategy is that a brand's identification in the marketplace may become diluted through excessive product line extensions.
Answer the following statement true (T) or false (F)
The NAICS is a classification system developed by the U.S. Census Bureau to organize ________
A) labor groups B) demographic segments C) product categories D) industries