Explain the importance of word of mouth marketing. Briefly describe some of the channels that customers use to spread word of mouth

Question

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Answer 1

Consumers use word of mouth to talk about dozens of brands each day. Positive word of mouth sometimes happens organically with little advertising, but it can also be managed and facilitated. It is particularly effective for smaller businesses, with whom customers may feel a more personal relationship. Some of the channels that the customers use are the following.
Social media: Social media are a means for consumers to share text, images, audio, and video information with each other and with companies and vice versa.
Online communities and forums: Online communities and forums can be a valuable resource for companies and provide multiple functions by both collecting and conveying key information. Information flow in online communities and forums is two-way and can provide companies with useful, hard-to-get customer information and insights.
Social networks: Social networks have become an important force in both business-to-consumer and business-to-business marketing. Advertising in social networks and establishing pages are ways of using social network.
Blogs: Blogs are regularly updated online journals or diaries. Blogs have become an important outlet for word of mouth.