According to the communication model, the ________ is an organization or individual that sends a message
A) medium
B) source
C) messenger
D) feedback
E) decoder
B
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Firms can reduce costs when customers order over the Internet in the following ways, except:
A) lower production costs in manufacturing the product B) reduced shipping costs since the customer pays for shipping C) decreased labor costs in stocking or restocking shelves D) lower sales costs since sales people are not used for the transaction
______ is a process of intentionally seeking alternative perspectives to a problem.
A. Reframing B. Second-order change C. First-order change D. Core value
Bonds that can be exchanged for common stock of the corporation are called
a. convertible bonds; b. callable bonds; c. serial bonds; d. coupon bonds; e. registered bonds.
Because consumers buy products that are extensions of their personalities, marketers try to create ________ that will appeal to different types of people
A) brand personalities B) psychographics C) cognitive dissonance D) opinion leaders E) self-concepts