Which of the following is a benefit of a successful team?
A) Diversity of views
B) Groupthink
C) Multiple agendas
D) Low cost
E) Limited peer pressure
Answer: A
Explanation: A) Bringing a variety of perspectives can improve decision making—as long as these diverse viewpoints are guided by a shared goal.
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Which of the following allows a company to isolate the components of marketing performance to understand better how each component contributes to the actual net marketing contribution?
A) a SWOT analysis B) a situation analysis C) a performance analysis D) a post-hoc analysis E) a variance analysis
Which of the following best represents information found in a table?
A) Movement of data over a period of time B) The cumulative effect of data C) The systematic arrangement of data in columns and rows D) Showing parts of the whole E) Extracting broad meaning from giant masses of data
In the United Airlines example given in your text, it was stated that all departments of the company used the results of its in-flight customer satisfaction survey
Which department used the customer satisfaction report to evaluate the performance of United, both internally in achieving its goals, and externally compared to the competition? A) the marketing department B) the airport department C) the executive management D) the finance department
Universal Appliance prices its refrigerators at five distinct price levels based on finish, style, capacity, and features. They range from $799 to $9,500. This is an illustration of price steps
Indicate whether the statement is true or false