Which of the following questions should be answered by a communications analysis?

a. What is the organization’s primary competition?
b. What market position does the organization hold?
c. What is the organization’s reputation and image?
d. What challenges is the organization facing?


c. What is the organization’s reputation and image?

Communication & Mass Media

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If social climbing doesn't increase the status of those doing it, they often may become marginal participants.

Indicate whether the statement is true or false.

Communication & Mass Media

Phil cheated on Dani. Dani forgives him because he has never cheated on her before or even flirted with others. Dani is using ______.

A. consensus B. consistency C. distinctiveness D. hedonic relevance

Communication & Mass Media

The VALS typology was developed by:

a. an advertising firm in Chicago b. Time magazine c. General Motors d. the Stanford Research Institute

Communication & Mass Media

Speeches about issues are likely to employ either a topical or a(n) __________ organizational

pattern. Fill in the blanks with correct word

Communication & Mass Media