The VALS typology was developed by:

a. an advertising firm in Chicago
b. Time magazine
c. General Motors
d. the Stanford Research Institute


d. the Stanford Research Institute

Communication & Mass Media

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Participation in decision making can help reduce job-related burnout.  

Answer the following statement true (T) or false (F)

Communication & Mass Media

When Jeremy begins his speech, the audience doesn't know him and has no basis for assuming he is competent. During his speech, however, Jeremy gains the trust and respect of listeners because he has good research and clear organization. The increase in Jeremy's credibility during the speech is due to which of the following?

A) derived credibility B) initial credibility C) terminal credibility D) authority-based credibility E) assumed credibility

Communication & Mass Media

Define and describe the similarities and differences between moral appeals and distributive communication.

What will be an ideal response?

Communication & Mass Media

Which Supreme Court justice died in 2016 leaving a vacancy in the court during President Obama’s last year in office?

a) Antonin Scalia; b) Ruth Bader Ginsberg; c) John Roberts; d) David Souter.

Communication & Mass Media