More than half of the ads for Wheel of Fortune, a game show that is offered to local stations for free or a reduced rate, are pre-sold to national advertisers. Which term best describes this situation?
A. off-network syndication
B. specialized programming
C. classic programming
D. first-run syndication
E. barter syndication
Answer: E
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Under which system of government is everything controlled by the government?
A) democracy B) federal system C) republic D) dictatorship E) social movement
Samir is a long-term manager at his financial services firm. Although friendly in person, his style of leadership could best be described as authoritarian. What trait is Samir most likely to value and expect from his employees?
a. loyalty b. efficiency c. honesty d. good social skills
Banks must return your original checks on demand for a small fee
Indicate whether the statement is true or false.
Brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ____ than an unfamiliar brand.
A. inept set B. loyalty set C. preference group D. brand group E. consideration set