Explain the strategy of audience targeting
What will be an ideal response?
Audience targeting occurs whenspeakers choose to address only one or more segments of a larger audience.
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When Robert hears the word “Apple,” he thinks of healthy snack fruit, while Shirley thinks of her favorite computer. This is because the relationship between signifier and signified is
a. personal. b. objective. c. arbitrary. d. a mystery.
In right of publicity cases, the most viable defense is usually:
a) truth; b) absence of malice; c) newsworthiness; d) consent; e) qualified privilege.
During which stage of perception do you grant signals some kind of meaning?
a. stimulation b. organization c. interpretation–evaluation d. memory
The unit of analysis in the typical item-selection study is a
a) Whole issue of a publication b) Composite week of publications c) Section of the publication d) Specific news article